The digital revolution brought by internet and mobile phones has greatly changed communication, commerce and relations between people. Internet has become one of the most important tools in Public Relations As part of this digital revolution, social media has greatly facilitated the task of PR professional to target effectively their intended audience. In fact, social media has allowed the creation of communities; people with the same interests use the same platforms to communicate their thoughts and ideas. The creation of these communities has enabled corporations to create tailored advertising that will reach only individuals that might be interested on a specific good or service therefore increasing the chances of selling products.
The Virtual Revolution, a television documentary series that aired on BBC 2, looked at the impact internet has had on society over the past two decades. One of the episodes, the cost of free, examined how the web is transforming our notions of privacy and culture and the trades made online by users of the web as their share their thoughts, their preferences, their curiosities with the many search engines, services and media which appear to be delivering information online for free.
Here is the first part of the Cost of free:
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