It’s not a secret that when Barack Obama entered the white House in 2008 he broke many barriers. He was the first African-American US president and he also was the first leader who understood the power of communicating through social media.
Now that Obama has announced that he is going to run for president one again, everybody is wondering how the (social media) political landscape is going to look like for 2012 now that all candidates will be optimizing the use of social media.
In 2008, Obama’s campaign team has used social media to its fullest. Not only was he able to get his message out there, he was also able to garner the votes of those who don’t vote (the youth) and to energize Americans into action.
Let’s have a quick look to Obama’s social media strategy:
There was the website, the blog, the Flickr account, the YouTube channel, the Linked In account, the Twitter account, the Facebook page , the MySpace page etc. And all this work paid off.
On the eve of the election, a web strategist thought about taking a snapshot of the Presidential Candidates Social Networking Stats and numbers don’t lie!
Obama was able to raise $656million for his campaign; over $500 million were raised online.
Let’s hope that for 2012 the republican candidate will also hop on the social media bandwagon.
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